]]]]]]]]]]]]]         ANIMALS FOR ANIMALS          [[[[[[[[[[[[[[
              [Kindly uploaded by Freeman 10602PANC]

Dear Dr Beckmann: Animal ``rights'' must pay well!  The following
is from  the very slickly  produced The  Animal's Voice Magazine.
It is printed on  heavy clay-coated stock and  is superior to say
`National  Geographic'  as  an example  of  the  printer's skill.
Editorially, the magazine slants  toward the pathology of `animal
rights'.  The piece I've uploaded shows how commonplace and taken
for granted is the manipulation of the media.
Regards, Oleg Panczenko (Freeman 10602PANC).

             Direct Action: Taking It To the Streets
             by Jack Carone and Mary McDonald-Lewis

      Putting it on the Line -- and in Front of the Camera:
                Staging Civil Disobedience Today

  [From The Animal's Voice Magazine, V. 2, No. 5 (1990), p. 73]

   [Two paragraphs  giving thumbnail  sketches of  historical and
current American civil disobedience omitted.]

   Our challenge is to leverage off the growing legitimacy of the
strategy [civil  disobedience], while  devising new  ways to keep
civil  disobedience original  and  powerful.  All  movements that
succeed  always  move from  the  radical fringe  to  the majority
middle ground.  The  anti-war movement may  have begun on campus,
but  its passion  and staunchly  held  position soon  rescued the
parents of those dissident students -- and that was the beginning
of the end.  Now we can use the mainstream population to outreach
to more homemakers, tradespeople,  professionals, and the rest of
the sleeping activists out there.  One  way to do this is to give
antivivisectionists   with   mainstream   appeal  high-visibility
positions,  such as  media  spokespersons at  actions.  Sometimes
that  takes  a little  tutoring;  public  speaking may  not  be a
homebody's forte.  It takes a  little effort on everybody's part,
but  it  alerts  the  citizens  that  this  movement  belongs  to
   Creating civil  disobedience actions in  today's media climate
takes a  lot more  effort.  Presenting  demands, linking  arms in
front of a  building and refusing  to leave has  been done.  It's
old news  unlikely to  recruit new  activists.  As  a campaign is
built, certain questions should be asked.  Should a direct action
be staged, that does not challenge any laws, or should arrests be
risked  with  civil  disobedience?    WHat  have  you  sought  to
accomplish by your previous actions, and how could you accomplish
this another way?   Has the best  site been chosen  for impact on
the  public,  such  as most  money  wasted  through  grants, most
obviously  unsound experimentation,  greatest numbers  of animals
used or  clearly horrific  experiments?  Has  enough planning and
surveillance been  done to  assure familiarity  in layout, timing
and with  personnel?  Have  clearly states,  reasonable, powerful
demands been  developed --  ones which  cast a  bad light  on any
facility's refusal to consider them?  Can the action be geared to
reveal significant information to the media and public?  How will
the action  look on  camera?  Has  the ideal  team or  teams been
selected for the job?  Have the legal ramifications been explored
with counsel, and  arrangements made for  any legal complications
which may arise the  day of the action?   Finally, what makes the
action unique -- what  makes it stand out  on the news, and reach
out to the people.
   There will be times when non-violent bodily resistance will be
inevitable,  but  there  will   be  other  occasions  when  extra
creativity may have to be called into play -- particularly in the
light of the  massive amount of  recent well-publicized events by
other  movements.   To  determine  your  own  course  of  action,
assemble  the most  imaginative minds  available for  some ``what
if?'' sessions.  The goal should be  to break out of set patterns
of thought and activity.  Put  yourself in the media's shoes, and
decide what will make a  story exciting enough to warrant sending
a  busy news  crew to  your  action.  Civil  disobedience actions
offer media exposure without direct advertising costs, but can be
expensive later  on in  terms of  legal fees  and other necessary
expenditures.   Sometimes ads  placed at  strategic times  and in
strategic  places is  a better  economic  move.  Last  Chance for
Animals' ``Vivisector of the Week'' series of ads, which included
photo,  research  statistics  and  office  phone  number,  was  a
powerful addition to their World Animal Liberation Week strategy.
Press conferences designed to draw  attention to targets can also
be  effective.   One  group  significantly  diminished  the press
conference  held by  the opposition,  by countering  the target's
claims with a spokesperson and  plenty of pictures and facts just
outside the press room as the media left.
   Target mailings can  be a powerful direct  action.  If you can
obtain a mailing list of major  donors to your target from one of
your insiders, go  directly to the  source of the  money which is
used to abuse.   Make certain that  you present your  case to the
donors in an accurate and  thoroughly researched manner.  You may
get  some   hostile  feedback,   for  you   have  challenged  the
assumptions of  the truest  believers, but  imagine the potential
impact and ripple effect  if you can convince  even one person or
corporation that they should withhold support.  This strategy has
had real success  in Southern California with  one of the largest
of  the vivisection  industry's  [sic] as  the  target.  Peaceful
``soft''    confrontations    with   people    who    engage   in
institutionalized  abuse   may  stir   some  conflict   with  the
individual doctor  and/or within the  group's infrastructure.  If
the circumstances  are sufficiently  dramatic, the  media will be
almost  certain to  attend.  In  a  pre-dawn direct  action, Last
Chance  for   Animals  confronted   a  busload   of  doctors  and
technicians bound for a  hands-on laser-surgery seminar, complete
with dogs for  target [sic] practice.   The team was hand-picked,
as  the action  was risky,  and  no support  unit was  used.  The
activists assembled in front of the  bus and slowed it to a crawl
(stopping it  would have been  a serious  crime, their pre-action
legal  research  showed).   The  spokesperson  then  was  able to
dialogue  with  the passengers  at  great length,  and  the media
captured  the  whole event  for  the day's  news.   Using another
tactic, anonymous  activists in  Los Angeles  saturated that city
last  April  with  large graphic  posters  of  a  head transplant
experiment, to strong effect.

        [Concluding two exhortatory paragraphs omitted.]

      [The following is not part of the original article.]

``Reprinted from  The Animal's  Voice Magazine,  P.O. Box 341347,
Los Angeles, CA 90034 / 1-800-82-VOICE.''

The  Animal's  Voice  Magazine  is  published  bi-monthly  by the
Compassion for  Animals Foundation,  Inc., 3960  Landmark Street,
Culver City, CA 90232; (213) 204-2323.

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